A MARKETING company has invested more than £3m in equipment and technology to improve its efficiency and service delivery.
Clayton West business Adare has purchased kit including new digital printing engines and associated processing equipment which will be used in the first instance to deliver mailing contracts for newly-acquired clients Home Retail Group and Homeserve.
Adare chief executive Robert Whiteside said the “considerable” investment was key to the company’s continued support of its customers as their markets developed and their business requirements became increasingly more complex and demanding.
He said: “Having recently secured additional contracts worth over £30m at our Yorkshire facility alone, Adare has been able to make a significant level of investment at the right time for both the business and its clients.
“This latest investment programme will give us the platform from which to deliver real value to our clients by driving operational efficiency and the highest service levels using the latest equipment and technology”.
Adare provides marketing and secure communications services to leading names in sectors such as financial services, pharmaceuticals, hospitality, leisure and retail. Clients include HMRC, Whitbread and IBM. Adare employs 700 people in 30 locations across the UK and Europe and has annual turnover of about £135m.