A MARKETING agency based in Huddersfield is set for fresh success with the formation of a new media group.
Senior executives at Digital Therapy, which has offices at Fitzwilliam Street, have taken the agency into the newly-created Digital Brand Response Group and re-branded it as Enjoy Digital – or ED for short.
ED will stand under the DBRG banner alongside sister company Traffic Online Marketing to bring together teams with experience in a wide range of marketing and media skills.
Group managing director Simon Jones said: “This is a major step in terms of the strategic development of the agency and its ability to add value to both existing and prospective clients.”
Mr Jones said that the group had “aggressive” plans for its growth.
“It is clear that to grow in line with our ambitions we are looking at acquisition as a route,” he said. “We believe that no one outside London has fully understood the requirement for properly bringing together brand, response and digital under one roof. Once you understand the need, the answer is staring you in the face!”
Mr Jones said: ““Our primary objective is to ensure the best results for our clients and this model clearly does that. In fact, the structure of the group was something we actively discussed with our clients while we were developing it, to ensure that it fitted in with their needs.”
DBRG brings together specialists in branding, direct mail and digital media. Mr Jones, a member of the original production team at Freeserve is joined by previous Digital Therapy directors Adrian Brown and Jonathan Filewood. Also joining the senior management team are Charlotte Britton, Steve Baker and Tim Newton.
Ms Britton previously worked for rival Stickyeyes.com while Mr Baker joins DBRG from Enyanga, a digital offshoot of PR company Poulters.
Mr Jones said a move from the Fitzwilliam Street premises was also on the cards.
The new group will continue to work with previous Digital Therapy clients such as Bristol and West, COLT Telecom Group and The Rialto Consultancy. It has also won digital branding work from Bank of Ireland.
Said Mr Jones: “This is the first of a number of exciting announcements for the group. We’re confident that we have got our positioning spot on and a great team of people to continue to plan, execute and deliver great work for both our current and future clients.”