THE owner of Thomson and First Choice reported a rise in sales of all-inclusive holidays as hard-hit consumers look to save money.
TUI Travel said more holidaymakers were opting for packages that included meals because they were perceived as offering better value.
They accounted for 46% of its sales so far in 2011, compared to 44% the previous year.
The number of summer holidays booked by UK customers fell by 2% since its last update in May, but the company said this was a “particularly pleasing” performance given weak consumer sentiment.
UK consumers have cut back on holidays. Rival Thomas Cook has issued three profit warnings in the past year and its chief executive Manny Fontenla-Novoa resigned earlier this month.