Bosses at a Huddersfield textile firm have special reason to celebrate Yorkshire’s cricketing success.

As the White Rose county celebrates a second successive County Championship title, Slaithwaite-based Glenbrae has announced skipper Andrew Gale as a new brand ambassador for Glenbrae knitwear.

Andrew’s endorsement will promote the brand in new markets and is part of a newly devised strategy to broaden the appeal of the product and boost sales.

The role, which runs for two years, provides another top quality sporting ambassador for the company – but one outside the brand’s heritage golf market.

Historically, Glenbrae has been marketed exclusively at the golf wear sector – winning official endorsements from former Ryder Cup captains Sam Torrance and Mark James.

Andrew Jones, general manager of Glenbrae, said: “Glenbrae stands for quality and style and we’re delighted to be associated with such a prominent and well-respected sporting figure.

“Cricket is in the fabric of Yorkshire life and therefore to bring these well-known Yorkshire traditions together has been a really special thing for us. We like to be judged by the company we keep and this association will lend extra gravitas to the Glenbrae brand.”

Andrew Gale said: “It’s fantastic to be associated with such a quality brand and especially one from an industry that has so much heritage in this county. I know that Glenbrae has a well-earned reputation in other sports and I look forward to helping promote the brand in the world of cricket and beyond.”

The mill at New Street uses advanced machinery and generations of expertise to produce hand-finished garments worn by sporting personalities such as golfer Mark James. The brand is the official knitwear licensee of Scottish Rugby while the business has a range of corporate customers, which include Maybach and Porsche.

Glenbrae is part of the Spectrum group of companies, which employs 200 people.