A COMPANY supplying household appliances UK-wide will sponsor the home kit of Huddersfield Town’s Academy home kit next season as part of their renewed partnership with the club.

Appliances Direct joined Town’s band of business partners last summer as official website sponsor and will carry that title into their second season of working with the club.

The company will also continue advertising at Town’s Canalside sports complex and the John Smith’s Stadium as well as on the club’s fixture cards and season card wallets.

Town advertising manager Mark Jacobs said: “We're proud to continue carrying the name of a Huddersfield-based business that is making a national impact on our new official club website.

“To have a strong local brand on the front of our Academy home kit is also very fitting. Forging strong and long lasting relationships with both businesses and community right across our heartland is central to our plans.”

Nick Glynne, managing director of Appliances Direct, said: “We are especially pleased to be sponsoring the Academy as we also have strong values of investing in our team.

“We have recently taken on 10 full-time apprentices and some of these youngsters will be our managers in the future. I believe the only way to successfully grow a company or team for the long term is to develop talent”

Appliances Direct is part of Deighton-based BuyItDirect Group. The group has an annual turnover exceeding £100m and employs more than 200 staff.