BRAND marketing consultancy Purebrand has announced two key appointments.

The Mirfield-based agency has named Adrian Mullen as creative director to lead the creative and brand consultancy team.

Mr Mullen (top) has held board-level creative positions at agencies including EHS Brann and Millennium – and has worked on some of the region’s highest profile accounts such as Tesco, Asda, Barclays and M&S Financial Services.

Purebrand managing director Simon Ryan said: “Adrian has deep experience in using customer insight to shape marketing strategy and it’s this approach that also lies at the heart of what Purebrand represents – so Adrian’s appointment couldn’t be a better fit.“

Adam Irwin (also pictured) joins Purebrand as account manager with previous experience including a spell as marketing manager for Bradford-based automotive accessories manufacturer Specialised Covers.

His appointment further strengthens Purebrand’s expertise in the automotive sector. Mr Irwin will be a key member of the account management team which works with global automotive parts manufacturers Hella, TMD Friction and Vision Alert.