BRIGHOUSE-based businessman Carl Hopkins has joined the board of directors at creative and strategic brand consultancy Propaganda.

His appointment enables Propaganda founder Julian Kynaston to devote more time to developing his other business brainchild, make-up brand Illamasqua.

Mr Hopkins (pictured), former chairman of advertising agency JDA, will work closely with the senior team at Leeds-based Propaganda as the agency moves into its next stage of development.