A PUBLIC relations firm formed in Kirklees has cooked up a new contract.
Approach PR, headed by Gomersal woman Suzanne Johns, has been appointed by one of Europe’s leading kitchen manufacturers, ALNO UK.
Approach will be raising the profile of Dewsbury-based ALNO – and its UK-wide subsidiary kitchen retail business In-toto – among the national, women’s, interior and trade press.
The Approach team has a combined 20 years of experience in the interiors sector – with retained clients including radiator manufacturer Heat Electric, tile maker CP Group and furniture designer Halo.
ALNO UK marketing manager Sarah Mitchell said: “Approach PR demonstrated excellent interiors credentials and their passion shines through in everything they do.
“This expertise offers a perfect fit for ALNO’s challenge of repositioning our brands in a highly competitive market and having an award winning PR team with such relevant experience right on our doorstep was simply too good an opportunity to miss!”
The five-strong Approach team has already enjoyed success in 2010 – securing the Chartered Institute of Public Relations Grand Prix award in January for corporate and business communications for its Yorkshire Biz Awards media campaign.
Suzanne said: “Winning such a reputable international client and a national award in the space of two months has been a huge boost for the team and reinforces how our consistent hard work and determination is paying off.
“It’s been an excellent start to the new decade and we’re looking forward to a long and successful relationship with ALNO and to continuing 2010 as positively as it started.”
Approach was launched in Cleckheaton in 2001 and moved to Heckmondwike in 2003 before settling in Bradford in 2006.
The company has won a series of gold and silver awards from the CIPR.
