A HUDDERSFIELD events company helped keep guests well-fed at one of the biggest celebrations in the world of sport.

AR Events Ltd, based at Railway Street in the town centre, was appointed “nominated agency” responsible for sales of corporate hospitality packages for BBC Sports Personality of the Year, which was staged before Christmas at the ExCel Arena in London.

The company, headed by directors Andrew Roebuck and Charles Webb, specialises in corporate hospitality for many events, including the Cheltenham and Aintree horse racing festivals, Grand Prix motor racing at Silverstone and the Burghley Horse Trials among others.

Andrew and Charles have more than 30 years experience in the hospitality and events industry.

Their relationship with the BBC goes back 14 years where they are responsible for selling and managing hospitality at the BBC Proms in the Park and Radio 2 Live in Hyde Park.

Mr Webb said: “It was an honour to be part of the 2012 BBC Sports Personality of the Year, celebrating the success of our sports stars in such a memorable year.

“The corporate guests enjoyed a once-in-a-lifetime experience completed by rubbing shoulders with their sporting heroes at the post-show party.”

Access to the VIP post-show party wasn’t the only thing included in the package enjoyed by the guests.

They were treated to a drinks reception and a lavish three-course meal before sports presenter John Inverdale hosted a Q & A session with a panel of Olympic medal winners.

Guests watched the show from premium seating in the front blocks along with a 16,000 crowd and an estimated TV audience of 14.5m.

AR Events sold more than 600 packages at the event – one of the most hotly contested in recent memory – which saw cyclist Bradley Wiggins claim the prestigious trophy after his Olympic time trial gold medal and historic Tour de France victory.