FOOD and drink producers in Kirklees have been urged to rise to a supermarket challenge.
Leeds-based Asda is calling for local suppliers who would like to see their products on the shelves to step forward with their wares.
Asda already stocks goods from local suppliers, including Yummy Yorkshire Ice Cream, Longley Farm dairy products and Andrew Jones pies.
The company, which has stores at Bradford Road, Brackenhall, has won awards for its work with local suppliers. Asda guides suppliers through the accreditation process to find the best ways of working for both parties.
It also works hard to help with transport arrangements and cut down the amount of miles food products travel to stores.
Chris Beaumont, general store manager for Asda Huddersfield, said: “Asda has invested a great deal of time and money into listening to our customers’ wants and needs when it comes to local produce. We’re keen to find suppliers in and around Huddersfield with local products that our customers will really support.
“By ensuring products are locally relevant, we hope our suppliers can develop their relationship with us in a way that suits them, helping cut costs and keep local produce at a competitive price in line with Asda’s every day low prices philosophy.”
Interested suppliers can provide a name, contact number and product information to the customer service desk at the Asda store at Longhill Road, off Bradford Road, Huddersfield or find out more at http://asdasupplier.com
