ASDA’S George brand has overtaken high street giant Marks & Spencer to become the UK’s biggest fashion retailer, it was reported.
Figures from retail information group TNS Worldpanel Fashion for the 12 weeks to August 17 showed that George recorded its highest ever total volume market share of 10.1%. Primark was in second place with 9.9% and Marks & Spencer third at 9.8%.
The figures highlight the trend for consumers to switch to cheaper rivals during the recession.
It means that George managing director Anthony Thompson has seized the market’s top spot earlier than the 2011 target he set in March last year.
The increase over the period was driven by womenswear and back-to-school ranges.
