A MARKETING and research company has raised cash to fight malaria.
ASK Strategic Marketing and Research, based at the Media Centre in Huddersfield, raised hundreds of pounds for Comic Relief’s Malaria No More Appeal by staging a chocolate tasting and judging session.
Director Susan Kenyon said the firm raised enough money to supply 64 malaria nets for the appeal.
Tasters included 128 guests from Kirklees businesses and other organisations who sampled chocolate for ASK as part of a benchmarking process for a leading European chocolates maker.
Malaria No More UK launched in April and is committed to ending suffering and death caused by malaria.
Working with governments, corporations and the public, the charity aims to help the United Nations achieve its goals – to provide mosquito nets for every person at risk of malaria in Africa by 2010 and to eliminate malaria deaths completely by 2015