A DESIGN agency kept its cool to land a new contract.
Elland-based agency The Bigger Boat helped launch a new range of natural skincare products for youngsters called Naturally Cool Kids.
The bright and colourful packaging features a character called NiCK and is designed to stand out against other natural and organic skincare ranges.
The range is a completely natural collection of summer skin protection and winter soothers designed to help make parents lives easier by being quick to apply, easy to use and mess-free.
The Bigger Boat created a look that would mirror this quick, easy and fun messaging with bright colours, skateboard-inspired typography and graphics and engaging product names.
The agency also developed the Naturally Cool Kids website www.naturallycoolkids.com and all other marketing material.
Creative director Doug Main said: “The Naturally Cool Kids brand is all about being an antidote to the 'run of the mill' range of skincare for kids.
“Instead of using clinical, green and white graphics that most parents and children don’t like, we have created an identity for Naturally Cool Kids that really will appeal to consumers.”
