A COMPANY supplying blinds and curtains is pulling in more sales – despite the recession.
Swift Blinds and Curtains, based at Lockwood, has embarked on a series of initiatives to build on its already strong sales – as customers look to improve their homes and workplaces rather than move in today’s uncertain times.
It has appointed Anup Zaver as its first in-house internet sales manager to oversee an improved online sales operation, which will allow existing and new trade customers to view access their account details, view samples and place orders at any time..
Investment in the upgraded website, which launches at the end of February, complements the company’s traditional on-the-road sales “reps” operating across the country.
Swift sales and marketing director David Roebuck said the firm, which provides blinds for properties including schools, offices and public buildings as well as the domestic housing market, was also using the internet to increase brand awareness among office refurbishers, interior designers and architects.
Mr Zaver has a comprehensive background in web design and web marketing.
The company has also launched a website aimed at its local Huddersfield domestic and commercial customers – which gives the viewer a virtual tour of the firm’s Lockwood Road showroom, provides them with a virtual sample book and allows them to request an appointments for a Swift surveyor to visit.
Swift is backing up its new online initiatives with the launch of Swifttrack, which offers a guaranteed three-working-day supply-only trade service for made-to-measure blinds.
Said Mr Roebuck: “We have invested in machinery, stock and increased our production team to provide customers with a three-working-day service on verticals, rollers, Venetian, woodslats and panel blinds in the most popular finishes.
“Over the past 12 months, we have worked extensively to ensure we can provide Swifttrack by improving workforce and efficiency in every area of the business.”
