A DESIGN and branding agency in Huddersfield is celebrating – after helping one of its clients double their turnover.
The Engine Room, based at the Media Centre, Northumberland Street, was handed a brief to help Interior Surfaces broaden its potential market by appealing to larger commercial customers.
Interior Surfaces designs, makes and installs work surfaces and specialist surfaces for clients including Pizza Hut, Center Parcs, York University and Sheffield Children's Hospital, as well as a number of smaller customers.
Following a re-brand by The Engine Room, Sheffield-based Interior Surfaces doubled its turnover from £1.2m to £2.4m in just two years – three years ahead of target judged by the company’s own five-year plan.
Interior Surfaces, formed more than 20 years ago, was finding it difficult to win key contracts with the larger building firms – despite being highly skilled within its sector.
The firm took part in a Design Works event run by the Design Council, which highlighted the need for them to change their image – and reposition themselves in the market.
As a result, The Engine Room were one of the three design agencies invited to pitch for the work and went on to win the contract.
The agency based branding around Interior Surfaces’ core vales – experience, knowledge, reliability and ability to take on large-scale jobs. The message was rolled out across the firm’s website, stationery and literature.
The Engine Room also designed tactical marketing campaigns aimed at raising awareness in the industry.
Since the re-brand, Interior Surfaces’ turnover doubled within two years to £2.4m as the company won new contracts with larger clients, entering new markets and broadening its customer base to achieve several high profile jobs.
Interior Surfaces are now working directly with designers, architects and interior specialists. Before the re-brand, the company never had chance to work this close with end-users.
Zoe Dickinson, Interior Surfaces sales manager, said: "The Engine Room have exceeded our expectation of working with a design agency. They have managed this by taking an interest in our business and always listening to our concerns.
"They have a genuinely bespoke approach and have come up with solutions to fit our needs precisely. The figures speak for themselves. The Engine Room have brought a sense of what we are able to achieve to Interior Surfaces, backed up by solid design ideas which have transformed our image, not just externally, but within the business too."
The Engine Room is continuing to work with Interior Surfaces on further raising brand awareness in the interior design market.
Darren Evans, creative director of The Engine Room, said: "We have thoroughly enjoyed working with the guys at Interior Surfaces over the last couple of years.
"They have embraced the design process so much that they have spotted other opportunities, resulting in an almost complete change of market direction."