A COMPANY providing drinks dispense equipment aims to clean up with the launch of a new business.
Huddersfield-based Brewfitt has set up Steripax under sales manager James Whittaker to sell sterilising solutions.
The two key products are SteriEx, which is aimed at the food production and preparation industries, and SteriBev, which is used by the hospitality, beverages and brewing industries.
The sanitizer is billed as a leading environmentally-friendly product in the market as it has no special disposal requirements, is harmless to humans and can be recycled after use.
Mr Whittaker said: “Steripax will be selling this revolutionary product which has been developed by Hypotech.
“As the main distributor for Hypotech’s products, I saw the role of sales manager at Steripax as a great opportunity to use my experience in the cleaning and janitorial industry to develop this new side of the business.
“I will be responsible for attracting new customers and raising awareness of the Steripax brand.
“I am ready for the challenge and look forward to working with the Brewfitt team to expand the company further.”
Curtis Paxman, managing director of Brewfitt, said: “We are delighted to welcome James to the Brewfitt team.
“With his extensive experience of the sanitising industry we saw this as a great opportunity to launch Steripax and grow the business across new industries.”
Brewfitt, a family business launched in the 1950s and based at Fenay Bridge, is one of the UK’s largest providers of dispense equipment.
Brewfitt is regarded as one of the industry’s most innovative firms.
Steripax is the official distributor for Hypotech in the UK.