A HUDDERSFIELD IT company has rebranded its business after nine years of sustained growth.
Brighter Connections has sought to differentiate itself from the competition in the face of a challenging economic climate – by moving to new premises in Edgerton, recruiting new sales and technical professionals and implementing a new business model.
Managing director Darren Stringer (pictured), who founded Brighter Connections in 2003, said: “Our success can largely be attributed to our philosophy of always placing the customer at the heart of our business and our desire to listen to – and act upon – the valuable feedback our customers have given us.
“It is these principles combined with our constant desire to improve and an ‘obsession’ with providing value for our customers which have helped pave the way for the transition into an IT practice.”
Mr Stringer said Brighter Connections aimed to bridge the gap between traditional IT product resellers and expensive “consultancy only” organisations by helping other aspirational companies to optimise their use of IT and maximise their profit potential by transforming IT from a cost centre into a profit engine.
The new business model has also resulted in the launch of a new brand image and company website.
Marketing director Claire Phillips said: “The change of image is by no means a superficial change. The new branding is the culmination of 12 months hard work, soul searching and real desire to move forward in order to develop Brighter Connections as a business and refine our offer.”
