A MARKETING company in Huddersfield is marching into Moscow.
Adare, based at Clayton West, has opened an office at Red Square as part of a drive to boost business in Russia and Eastern Europe.
The company, which provides direct mail, creative design, translation services, event management, marketing campaign management and advertising, said the move represented a “particularly exciting” addition to its European operations.
Adare said it was keen to expand operations outside the UK.
It has already secured multi-million pound deals with several unnamed high profile companies operating worldwide.
They include a five-year print management contract for a leading consumer brand and technology company and another contract with a global financial services business operating in more than 150 countries.
In that deal, Adare is handling all the organisation’s operational print needs outside of the Americas via five production sites across Europe, Africa and the Far East.
Adare director Steve Ueckermann said the company was gaining recognition across Europe for its marketing following major investment in staff and equipment.
He said: “The company’s aim is to generate sustainable and profitable growth across Europe.
“Over the last five years, a number of UK-based print management companies have been largely unsuccessful in their attempts to enter Europe.
“The main problem is they have had no clear, long-term strategy. These ventures have often been poorly managed and under-resourced with little understanding of each country’s market, culture, business processes and key legislation, such as human resources, accounting and tax requirements.
“This has resulted in a backlash from local suppliers and customers.”
Mr Ueckermann said: “We are investing a great deal of time, effort and money – carefully setting up a sustainable business model across Europe.
“Nowhere is this more important than in Russia, where strict control and transparency of business practices is absolutely key to developing long-term relationships with large multi-national organisations.”
Mr Ueckermann said Adare planned to follow-up is expansion into key European markets by increasing its presence in the Asia Pacific and the USA.
Adare’s UK client list includes HBOS, Royal Bank of Scotland, HM Revenue & Customs, Associated British Foods, Danone, Tie Rack, Laura Ashley and IBM.
Adare employs 1,000 people at 17 locations across the UK and Europe and has an annual turnover of about £230m.