CLINTON Cards said profits would be “significantly short” of City hopes after disappointing sales.
Takings at its Clinton branded shops fell by 2% in the five weeks to January 2, while its Birthdays brand saw a 1.5% fall.
The shortfall, which will affect annual results for the year to July 31, adds to the pressure on the chain after its profits slumped from £24m in 2008 to £13m in its last financial year.
The decline has prompted the firm to unveil plans to update “the look and feel” of its Clinton stores.
