A tyre centre in Huddersfield has undergone £80,000 of investment as part of a company-wide programme.
ATS Euromaster, based at Old Leeds Road, opened in 1971 and has been part of the local landscape for more than 40 years.
Area manager Frankie Nichol said: “The centre has been looking tired for a while and we don’t want to look out of place in this busy retail area, especially now that new businesses are popping up all the time; we need to stay ahead of the competition.
“With the new management team and a greater focus on the customer journey, we have seen a fantastic increase in the performance of the centre, so we thought the centre would definitely be able to gain some great benefits from this level of investment.
“We’re now looking to employ some more technicians in the centre to ensure that we offer the best customer service in Huddersfield.”
The changes include a modernised, child-friendly reception offering customers magazines and complimentary coffee.
Centre operations manager Steve Marsden said: “Fast-fit tyre centres can be daunting places, so getting the new look reception right was key as I wanted to make sure people feel comfortable and welcome.
The firm’s technicians offer services including tyres, nitrogen inflation, brakes, batteries, shock absorbers and suspension, oil, exhausts, fault diagnostics, air-conditioning servicing and scheduled maintenance servicing.