ONE of Britain’s best-known brass bands is tuning up for business.
Brighouse and Rastrick Band, which holds the title of Most Entertaining Band and Yorkshire champions, has joined forces with Wright Angle Marketing Ltd, winner of the category for Employer of the Year in the 2009 Examiner Business Awards.
The band is looking to increase the number of appearances it makes and wanted to work with a marketing and public relations company to strengthen its brand and raise its profile.
So band members were delighted when WAM contacted them to offer its services free of charge.
Band president Paul Beaumont said: “We are very excited to be working with WAM. They have an excellent reputation for achieving results for their clients – one of whom has just seen an increase in their PR values of 76% over the last year.
“When WAM have delivered that for us we will be well on the way to achieving our aims. It is especially gratifying to know that there are companies out there who have agendas which are not based purely on finance.”
Judith Wright, of Barkisland-based WAM said: “I was brought up on brass bands as my dad was a huge fan of Brighouse and Rastrick so I have seen them many times over the years.
“It is a fantastic opportunity for us to become part of something with such a history and on a personal level it is a great feeling to know my Dad would have loved it.”