TELECOMS and cable company Virgin Media said it increased customer numbers in its spring quarter for the first time since its NTL-Telewest merger.
The group added 9,100 new households in the three months to June 30, which is traditionally a weak quarter.
A year earlier, Virgin Media suffered a 27,800 loss of customers – but it is now benefiting from a marked improvement in demand for its cable service.
Net cable additions of 7,100 in the second quarter came as it continued to spend heavily on marketing, as well as expanding its fibre optic network to more UK homes.
Virgin Media, which was formed four years ago, said cable disconnections fell by 2.3% in the quarter.