CHEAPER diamond prices helped H Samuel and Ernest Jones deliver better third quarter sales, parent company Signet has reported.
The group, which also operates the Leslie Davis brand in the UK, said same-store sales fell by 0.2% in the 13 weeks to October 31 compared with a 4.3% plunge in the previous three months.
Ernest Jones did particularly well – logging a 0.3% decline compared with a fall of 6.2% previously.
A slight shift in the sales mix towards diamond products rather than gold contributed to an increase in average selling prices of 9.2% at H Samuel and 4.7% at Ernest Jones in the first half.
Signet said it remained cautious about consumer confidence. and was “well-prepared” for the Christmas selling season.