A BRIGHOUSE motor dealer today joins Mitsubishi’s nationwide dealer network.
Dews Motor Group, which dates back to 1910, is now providing sales, service and parts for the Brighouse area operating from its Bradford Road premises.
The business was founded by Ernest Dews, the grandfather of current chairman and managing director David Hamer.
During this time Dews has remained independent and family-owned – and has remained loyal to its local area, having grown its presence in the area to five brands across four sites and building an enviable reputation with its customers for value, service and reliability.
Mr Hamer said: “The team at Dews are excited to welcome customers, new and old, to our new Mitsubishi dealership.
“We see the addition of Mitsubishi to our brand portfolio as an opportunity to provide real choices for our customers – and to provide a thoroughbred alternative to the “all terrain” segment in Huddersfield and Halifax.”
Lance Bradley, UK managing director for Mitsubishi Motors, said: “We are delighted that Dews have chosen Mitsubishi to grow their portfolio in the West Yorkshire area.
“Huddersfield and Halifax are strong territories for our product range and we are confident that Dews Motor Group will serve our customers well.”
The business move is the latest in a series of shrewd decisions which began when Ernest Dews bought his first car, a six-horsepower, single-cylinder De Dion, in the early 1900s.
It was only the 13th car to be registered in Huddersfield.
In 1910 Mr Dews returned to Brighouse after working in America and founded the Dews Garages Group.
The venture was all the more spirited given that at that time there were only half a dozen drivers in Brighouse.
Dews began as agents selling and repairing early cars such as the Argyle, De Dion, Corre Benz and Vulcan before adopting Vauxhall/Bedford in 1928.
The outbreak of the Second World War in 1939 curtailed expansion, but the group was back in the driving seat in 1945, when it opened a new dealership in Halifax.