A GOLF retailer based in Huddersfield is swinging towards another record year.
Direct Golf UK, which has its registered offices in Milnsbridge and stores at Leeds Road Mini Park and the nearby Galpharm Stadium, posted a 23% rise in revenues for the first half of its financial year.
It puts Europe’s leading multi-channel golf retailer on course to post its third-consecutive record year – with profits on track to be 40% up on 2011.
Chairman John Andrew said: “2011 was a record year for our business, with both revenues and profits up, yet the start of 2012 indicates we’re on-course for another milestone in our 21st year of business.
“In 2010, we set out our aggressive growth plans for the business and since then have gone from strength to strength, adding nine new retail sites taking us from 12 to 21 stores and posted consecutive record financial years.”
The business was established in 1991 by British PGA professional John Andrew and remains 100% privately-owned by its founder.
Mr Andrew has taken the business from a single store in Huddersfield to 21 stores across the UK employing more than 250 staff.
It also has a 75,000 sq ft warehouse and the largest database of golfers – making it the leading multi-channel golf retailer in Europe.
Four new stores have opened during the current financial year at Teesside, Edinburgh, Dundee and Elmwood, near Cupar, Scotland.
In addition, it has launched a new and improved online shopping experience at www.direct-golf.co.uk as well as an online TV platform, Direct Golf TV, which consists of more than 300 product videos and reviews.
All that has helped to increase online sales by 15% year-on-year as Direct Golf UK looks to add the number one online retailer crown to its ever-growing list of accolades.
Mr Andrew said the key to its success was “good old-fashioned hard work and commitment” with “people at its core”.
Managing director and PGA professional Neil Bell said: “We have invested significantly in expanding our retail coverage and improving all aspects of our business and as a result have taken market share from our competitors, in a very tough market.
“We continue to not only buck the trend of retailers, but also post record results, in a time where there is little, if any, growth on the high street.
“We have aggressive expansion plans for the business and these results yet again demonstrate that golfers appreciate our mix of world class customer service, huge stocks, super fast delivery allied with the best prices in the UK.”