DOMINO’S Pizza today reported a strong rise in half-year profits and sales as cash-strapped consumers opted to dine at home.

The delivery firm, which has a network of more than 500 franchised stores, said it was well placed to exceed market hopes for the year.

The prediction came after pre-tax profits rose by 32.7% to £10.9m – while like-for-like sales were ahead 11.4% in the 26 weeks to June 29.

Domino’s said fixed contracts and higher retail prices had shielded it from food and energy price inflation, although it warned further “modest” price increases were likely early next year.

Total sales rose by 19.5% to £170.2m while online orders generated sales of £25.3m – an increase of 85.1% on a year earlier.