MARKETING expert Darryl Gould is making a splash with his latest assignment.
The Holmfirth man dubbed Yorkshire’s “business inspector” is working with client Splashblade to develop marketing opportunities for its award-winning product.
Splashblade is a device which can be fitted in minutes and prevents water escaping past shower curtains and onto the bathroom floor.
The product was among the winners at this year’s Committed to Construction Awards.
A powder coated white, matt or chrome finished aluminium or quality plastic profile with a stainless steel insert is attached to the wall adjacent to the shower head by industrial grab adhesive tape.
The Splashblade installation is finished in minutes with a silicon bead to give a quick, clean and permanent solution. All that remains to be done is to attach the four specially-designed Splashblade magnets to the shower curtain and water escape is prevented.
Now Darryl, partner at DPA Marketing, is helping Gary Daly, owner of Sheffield-based Splashblade, to capitalise on the product’s potential.
Gary said he was delighted to gain recognition from his peers in the construction industry.
The trophy win came after Splashblade was shortlisted in the FX International Design Awards at the end of last year.
Said Darryl: “Splashblade is now making a splash with social housing businesses, hotels, private hospitals and bathroom suppliers across the country.
“And its also recently featured on the Radio 2 Drivetime innovative products section as well as being in line for a possible ‘Dragon’s Den’ appearance.”
Darryl’s “business inspector” tag came from the 2008 Business Enterprise Awards run by qualifications awarding body IAB.
He said: “That’s exactly what I do and am doing for Gary – I am ‘inspecting’ all aspects of his business and helping him develop sales, leads and contacts on an ongoing, part-time basis.”
