DEMAND for floor-length maxi dresses helped drive up UK sales by 25% in recent weeks for fashion retailer ASOS.
The dresses in pastel shades were among the items most popular with its 3.6m registered users, the firm said.
ASOS, which targets 16-34 year olds with clothes and accessories styled on those worn by celebrities, said overall sales in April were 56% ahead of a year earlier.
UK sales were up 25% while international sales have more than doubled against the same month last year.
The recent sales performance outstrips a 35% rise in the year to March 31 as ASOS forecast “another year of strong growth”.