A FINANCIAL services provider is flying high after linking up with the Yorkshire Air Ambulance.

Eastwood & Partners (Financial Services) Ltd has been engaged to handle pensions and employee benefits for the YAA’s 18 employees and has also become a corporate sponsor of the Elland-based charity.

Eastwood & Partners, which is also based at Elland, landed the deal after impressing YAA’s senior management team and making a presentation to employees.

Paul Gowland, director of fundraising for YAA, said Eastwood & Partners had been recommended, adding: “As a charity, we always look at three different companies when seeking suppliers of products or services and Eastwood & Partners’ presentation and professionalism was way above anyone else’s.

“When we talk to anyone about becoming a provider to YAA, we try to do business with someone local. It means all the staff – from a part-time financial assistant to the chief pilot – can get quality advice in their own environment.”

Karen Wynard, head of corporate services at Eastwood & Partners, said: “We are really pleased to be involved with YAA and looking after its employees who do such a brilliant job. It is a good time for people to look at planning their pensions because of the pension reform that is coming into effect.”

She said Eastwood & Partners would also be highlighting the work of YAA at its conferences and seminars to give other businesses a “gentle corporate introduction” to the work of the charity.

Corporate support is vital for the YAA, which was called out to incidents in the HD postcode area more than 60 times last year and which operates across the Yorkshire region.

The charity, launched in 2000 and based at South Lane in Elland, covers a population of about 5m across 4m acres.