AN energy company whose sales staff made misleading claims to customers will provide £4.5m for needy households as part of a settlement with the regulator.
Ofgem said EDF Energy’s doorstep staff failed to provide potential customers with complete information during the sales process, while those in its call centres made claims about savings before knowing their statements were accurate.
In the wake of its marketing licence breaches, EDF has agreed to set aside £3.5m for a £50 refund to about 70,000 customers who have received its Warm Homes Discount.
It will also be making a £1m donation to an energy awareness campaign run by Citizens Advice.
Ofgem said customers would be better served by EDF making payments to benefit those customers in need, rather than imposing a fine. It said that by accepting some shortcomings in its sales practices, EDF had escaped a bigger penalty.
The regulator said it was continuing its investigations into sales practices at Scottish Power, SSE and npower.
Sarah Harrison, Ofgem senior partner in charge of enforcement, said: “In the energy market in general much more needs to be done to restore consumer confidence and all energy suppliers should now get behind Ofgem’s reforms to introduce a simpler, clearer and more competitive energy market.”
EDF said it acknowledged “limited shortcomings” in some elements of its sales processes during 2010.
