EMPLOYERS will have to find new ways of winning over their workers as a result of the recession.

A report by accountancy firm PricewaterhouseCoopers said that pay and promotion freezes, changes to pension schemes, cuts in recruitment and slashed training budgets had eroded the bonds of trust between some employers and their employees.

In contrast, other organisations had excelled at doing more with less to engage and develop their employees in an unstable employment landscape.

Graham Ward-Thompson, Yorkshire and Humber partner for human resource services at PwC, said: “As the long-term impact of ‘people’ decisions taken during the downturn begins to be felt, the winners and losers of the war for talent are starting to be revealed – with those who focus on investment and employee engagement emerging as clear leaders.”