HUDDERSFIELD Town is taking pride it its local community.

The club has undertaken a wide range of charity work and community initiatives, said business development manager Mark Davies, adding: “We truly believe that the football club is at the heart of Huddersfield and its community.”

Its charity work has included raising more than £370,000 this year for the Yorkshire Air Ambulance and the club’s academy through a variety of fundraising efforts, including a mammoth bike ride of more than 250 miles from Yeovil to a Town match – a venture involving more than 280 supporters.

Town also has a charity, club and schools partnership to share its business practice with others so that they can raise funds by selling tickets to matches in return for player appearances and PR opportunities.

Said Mark: “Over the last year alone, we have held dedicated match days for charities such as Help for Heroes, The Forget Me Not Children’s Hospice as well as conducting our own fundraisers such as a charity walk to Rochdale and an art auction among others.”

The club’s community initiatives have included “once-in-a-lifetime” events for people in Kirklees – from a football match on the stadium pitch involving 200 children to a school-based gardening competition with Marshalls plc where the school with the winning design had its garden built as a prize.

Town also ran a successful David Brown’s Go Kart Challenge involving 20 schools designing and racing their own go karts at the stadium in front of hundreds of people.

The longest-established community outreach programme at the club is Football in the Community, which involves getting more than 20,000 youngsters involved in the football club, sport and active living.

The latest development is the launch of the Huddersfield Town Foundation, set up to fund selected projects for under-privileged people.

Said Mark: “The foundation is built on the success of our recent initiatives involving the sourcing of local businesses to help us pay to take 100 schoolchildren to both our recent play-off finals.

“The new foundation’s flagship project for 2012 will see thousands of children receive free school breakfasts and lunches throughout the school year.”