Marketing agency Fantastic Media hit the right note with its latest client.
The award-winning Birstall-based agency has been appointed by the world-renowned Huddersfield Choral society to undertake a full brand review and review of their marketing strategy.
The campaign – to begin in January – will promote the the society through new branding, website, email, PR and social media to increase overall awareness, ticket sales and concert bookings for the internationally recognised choir.
Huddersfield Choral Society is renowned for its performing excellence, its breathtaking sound and a long-standing reputation for its performances with world renowned orchestras, soloists and conductors.
Among its successes, it has featured in the classic album charts through its collaborated with the Royal Liverpool Philharmonic Orchestra and Russian conductor Vasily Petrenko.
Fantastic Media, led by managing director Andrew Hobson, will also join businesses such as Chadwick Lawrence Solicitors and Syngenta as one of the society’s business partners, supporting the society and its concerts as well as enjoying the commercial benefits of an associations with one of the UK’s leading choral societies.
Robert Drummond, the society’s publicity officer, said: “It’s a privilege to work with Andy and his team and to call the agency our partners.”
He added: “2015 is going to be an incredibly exciting year for the society and we look forward to sharing this success with the town and our supporters.”
Mr Hobson said: “It’s an exciting opportunity for us to work with such an established and well-known choir as the Huddersfield Choral Society.
“As a fellow resident of the town and fan of classical and choral music, I feel a personal connection and hunger for assisting in the success of the choral society of the future.
“We look forward to a long and happy partnership.”