A marketing agency in Kirklees has completed the first part of a campaign to boost the northern arm of a global training company.
Fantastic Media, based at Birstall, has been delivering weekly awareness campaigns for the business and management courses run by Dale Carnegie Training, including seminars, workshops and other events.
Dale Carnegie approached Fantastic to help raise awareness of its courses through email marketing and increase the number of bookings. As part of the project, Fantastic gave the email marketing platform a full facelift with a new design and ensured it is mobile friendly to maximise website traffic.
James Scarr, digital strategy manager of Fantastic Media, said: “We’re thrilled to be working with such a successful and renowned business as Dale Carnegie North. We are confident that we can meet their objectives and have already seen an increase in the number of bookings as a result of the email campaigns which have been distributed.”
Juliette Dennett, Mirfield-based managing director for Dale Carnegie Training, said: “Working with Fantastic Media on our email marketing has been really successful. Each email is eye-catching and contains great information on the seminars and workshops that we have coming up.
“We’re looking forward to further developing our relationship with Fantastic, who seem to have a clear picture of our objectives and how best to achieve them.”