THEY’RE getting fruity at Fantastic Media.
Fruitypot, the Huddersfield-based healthy snack company, has enlisted the Birstall-based marketing agency to devise a strategic marketing plan to help the brand’s expansion into the wider retail market.
Fruitypot, which has its offices at Bradley, has developed a tasty and healthy alternative to sweets, chocolate and crisps – providing consumers with fast fruit on the go ideal for lunchboxes, car journeys or trips to the gym with a handy spoon attached.
Fantastic has created a marketing strategy to raise brand awareness and sales – which will focus on social media campaigns, PR, blog and web updates and email marketing.
The agency’s new mobile department is also developing an app for iPhone and Android which will take the format of a game. The app will encourage interaction with the brand and reward gamers with prizes.
Client services director Donna Gardner said: “We’re delighted to have won this contract and the team is looking forward to working on the project. The strategy encompasses a good mix of different disciplines and should provide a great all round result.”
Sarah Booth, managing director of Fruitypot, said: “We contacted Fantastic Media due to the company’s growing reputation in the region. We believed they were the perfect company to take our business forward.”