A CAR dealership has launched a drive to boost employee skills.
Colin Appleyard, which has a site at Lockwood, has set up its own vocational development programme for people seeking a career in car or motorcycle sales.
The company has teamed up with Yorkshire Sales & Marketing Development to deliver the programme.
Yorkshire Sales & Marketing Development is the authorised and fully accredited provider of professional national sales qualifications for the Institute of Sales and Marketing Management in Yorkshire.
Colin Appleyard director Robin Luscombe said: “We are looking for up-and-coming trainee sales people who have got what it takes to become top performers.”
Selected applicants will undertake an intensive and varied 18-week training course which will lead to ISMM certificates in sales and marketing at NVQ levels 2 and 3 – as well as a permanent sales post with the company.
Running alongside the new sales training scheme will be two new in-house training initiatives.
The Colin Appleyard Leadership Coaching Scheme is for existing management and will provide essential team leadership skills designed to get the very best performance from their staff.
The Continuous Knowledge Improvement Scheme is aimed at ensuring staff in sales and service departments are always on top of the latest product developments, techniques and procedures as well as understanding external regulations
