A MARKETING agency in a village is among the first firms to be listed in a ground-breaking ethical business accreditation scheme.
Design, marketing and public relations firm Blue Ginger in Greetland joins other organisations in the See Companies list of organisations pledged to pursue social, ethical and environmental practices.
The other organisation include a building society, a food supplier and the UK’s leading supplier of organic wines
The See Companies scheme aims to build public trust in socially and environmentally responsible business.
It is the only scheme to accredit companies, not individual products, across a broad range of social, environmental and ethical issues.
To become a See Company a business must answer 35 challenging questions developed by See Potential, the body behind See Companies, and leading organisations including ActionAid, Christian Aid and the British Union for the Abolition of Vivisection.
A spokesman said: “See Companies accreditation identifies businesses that can verify their social, environmental and ethical claims from those that just profess to have these values without supporting evidence.
“It helps people base purchasing, employment and investment decisions on social, ethical and environmental criteria. Accredited companies are licensed to display the See Companies logo on packaging and marketing materials, making identification easy.”
Among those joining Blue Ginger as See accredited companies are the Yorkshire-based Ecology Building Society, Sheffield-based ProWorld Service Corps, Pukka Herbs, of Bristol, and Berkshire organic wine firm Vintage Roots.
Kerry Wicklow, managing director of Blue Ginger, said: ‘It’s heartening to see that almost half of the first 20 companies to receive this accreditation are in marketing and related industries.
“This puts us in a strong position of influence and our hope is that the accreditation will in turn, encourage positive action from our respective clients”.
See Potential is a not-for-profit organisation dedicated to supporting businesses “promoting the public good” through the way they operate and provide goods and services.