A knitwear manufacturer has new plans for one of its top-selling lines.
Glenbrae has launched Glenbrae Plus to take its “understated” crested sweaters to new customers beyond its traditional golf sector market
The business expects the move to open up significant new sales channels for the brand.
Glenbrae Plus non-golf customers already on board include Queen’s Tennis Club and Leander Rowing Club, a world-renowned feeder club for Team GB’s Olympic stars.
Traditionally, Glenbrae has been marketed exclusively at the golf wear sector – securing official endorsements from stars such as former Ryder Cup captains Sam Torrance and Mark James.
Glenbrae also supplies prestigious golf venues such as Royal Birkdale, Gleneagles, Ballybunion and Woburn.
Richard Brown, owner of Glenbrae and its parent group, Spectrum Yarns Ltd, said: “Glenbrae was developed as a golf wear brand, and has been very well received – in fact, we’re now the dominant knitwear brand in the sector.
“It has drawn extremely positive reviews from professionals and amateurs alike, so it’s the natural next step to broaden our reach to a whole new range of customers with this bespoke service.
“Our reputation is reflected through the company we keep and we’ve already been approached by a number of high-profile non-golf organisations who want us to supply them with our superior knitwear, which is then personalised to their own needs and brand requirements.”
Mr Brown said: “We’ve recognised that there’s a growing gap in the market for quality British knitwear. Often this is from organisations outside of golf, whether that be the increasing trend from other sports to need casualwear or for corporate customers.
Glenbrae’s spinning mill in Slaithwaite is known for producing some of the finest British knitwear available, using a combination of the world’s most advanced machinery and generations of expertise, to produce exceptional hand-finished garments.
Owned and run by successive generations of the Brown family, Glenbrae is part of the Spectrum group of companies, which employs 200 people and has a turnover of £18m.
Spectrum Yarns was formed by Mr Brown in 1974 and supplies most of the UK’s remaining cloth manufacturers.