One of Yorkshire’s longest-standing family owned logistics companies has completed a rebrand to bring it bang up to date.

Hanson Logistics, which traces its roots to 1848 and is based at Deighton, linked up with agency Creative Network to update its website.

Along with standard distribution and warehousing, Hanson Logistics is one of the UK’s most specialised chemical logistics companies. It also provides comprehensive in-house accredited forklift training.

The company said the new website would serve to promote Hanson’s credentials to a wider audience.

Mel Fenna, regional client director for Creative Network, said: “Hanson Logistics has such a long and proud history in the region and – having remained strong through difficult economic climates and changes in the industry – we had to be clever about how we subtly shifted their brand into a new era.”

Paul Pheasey, managing director of Hanson Logistics, said: “Changing designs after such a long time was a big decision. Creative Network sensitively suggested the change and this was definitely the right thing to do.

“We are very pleased with the new layout and customer feedback so far has been very favourable.

“ We hope to work with Creative Network to develop this new brand throughout the company.”

Hanson Logistics has extensive warehousing and transportation operations throughout the North of England, including a specialist hazardous chemicals capability

. In addition, Hanson International Freight Forwarding provides a comprehensive import/export service to all corners of the globe.

The Hanson stable also includes Strand Hanson, the niche London based investment bank, which has Robert Hanson as chairman.