TOWN players are all set for the great outdoors – following the football club’s latest link-up.
National clothing brand TOG24 has become the official outdoor clothing partner of Huddersfield Town.
Founded in 1958, TOG24 is a nationally-recognised brand and an industry leader in the performance winter, ski and outdoor clothing sector.
The company has more than 60 stores and stockists across the UK – with its main factory store in Heckmondwike and a store at the Kingsgate centre in Huddersfield.
As part of the deal, TOG24 will have a dedicated section on the club’s new retail website www.htafcmegastore.com
Town commercial director Sean Jarvis said the partnership was a development of the excellent relationship the two organisations enjoyed over the course of last season.
TOG24 provided clothing for all 23 cyclists in the Pedal for Pounds charity bike ride to Southend last August.
Said Mr Jarvis: “This deal will give TOG24 access to our marketplace and – in turn – their backing adds a lot to the club financially and in terms of having another national brand on board.”
TOG24 marketing director Chris Ward said: “Many of our directors and members of staff are keen supporters of Huddersfield Town.
“This is a fantastic opportunity to support the club and to highlight to fans that we have stores locally.”
Added Mr Ward; “When fans are after something to keep them warm on match days, we would be delighted if they had a look in our stores as the Club’s official outdoor clothing partner.”