BAKERY chain Greggs lifted sales by almost 20% before Christmas – as shoppers refuelled at its stores during a last-minute rush to the high street.
The snow disrupted shopping patterns in early December, but Greggs said the record Christmas week meant sales were still higher in the five weeks to January 8 – up by 0.6% on a like-for-like basis and 3.5% overall.
Total sales in Christmas week were up 19.6% and by 16% at a same-store level.
Greggs, which has several shops in Huddersfield, reported a 26% rise in sales of coffee over the Christmas trading period, while it sold more than 8m mince pies between November and the end of the year.
Greggs said it remained on track to meet City forecasts and was well-position to make further progress in 2011.