Elio Leoni-Sceti, formerly head of Europe at household goods giant Reckitt Benckiser, is the new chief executive of EMI Music.
The 42-year-old has worked at Reckitt – which lists Dettol, Nurofen and Finish dishwasher powder among its brands – for the past 16 years. He has never worked in the record industry.
EMI’s famous label’s artist roster includes best-selling acts such as Coldplay, Kylie Minogue and Lily Allen.
Following the takeover by private equity firm Terra Firma last year, new boss Guy Hands promised a “revolutionary” overhaul of the business. Some 2,000 jobs were also shed as part of the takeover.