HUDDERSFIELD fashion students are getting an inside view of the industry.
A campaign has been launched to encourage leading fashion names to share their career experiences with budding designers.
Students on courses at Huddersfield University and the town's Technical College are among 750 fashion students across Yorkshire set to benefit.
The campaign, called Can U Cut It in Fashion, has been set up by Skillfast- UK, the sector skills council for the clothing, footwear and textiles industries.
It features a CD with advice from fashion professionals.
Skillfast-UK represents the interest of more than 40,000 businesses in the region.
Linda Florance, chief executive of SkillFast-UK, said the campaign was launched in response to growing concerns about the number of talented individuals who were not realising their full potential in the fashion industry.
She added: "There are about 750 fashion students in the region and about 10,000 in the UK as a whole.
"Yet, despite the numbers, employers are complaining that entrants don't have enough understanding of the practical and production side of the business to put their creative skills to good use.
"We encouraged professionals from all kinds of clothing businesses - from Top Shop to Savile Row - to give their advice on what it takes to make it in this exciting sector, so that young people who are considering a fashion career can go into the industry with their eyes open."
She said most fashion professionals featured in the campaign stressed that technical skills, such as pattern-cutting and garment production, were just as important as creativity when it came to getting a job.
"There is more to the clothing industry than just design," said Ms Florance.
"You can be well-paid, well-travelled and highly creative in a wide number of roles.
"But many people don't go for these jobs because they just don't know about them."
Details of the campaign are available at www.canucutit.co.uk