A COMPANY in Huddersfield was chosen to lead a national seminar.
Business transformation company Insight with Passion was chosen to host a motivational seminar for the furniture and furnishings trade at Interiors 2010.
The seminar, focusing on the quest for better retail displays, was led by Insight founders Kate Hardcastle (pictured) and Richard Gomersall.
It showed how “retail theatre” has been used successfully by major names such as Nike, National Geographic and Land Rover.
Said Kate: “The seminar provided clear and refreshing advice on how to create ‘retail theatre’ in-store to improve the shopping time and average spend of customers.
“It focused on how – by transforming the look, feel, sounds, scents and the service delivered in-store – retail businesses can transform their sales floor and increase footfall and profit.”
Richard said: “Retail theatre is about bringing the brand to life and using each sense to engage customers in-store. Visual stimulation can have impact, but add in smell, taste, touch and sound and you can create a really powerful selling atmosphere.”
Insight with Passion, founded a year ago and based at Holywell Green, is working with clients across sectors as diverse as interiors, finance, fashion and online services.
The company, which specialises in strategy, commercial improvement and branding, was voted winner of the category for National Best Business Support at last year’s Interiors Awards.
Interiors 2010 took place at the NEC in Birmingham.