THE owner of a Huddersfield-based gift firm is gearing up for expansion after investment by a national distribution and merchandising company.
Sue Grant, managing director of Crazy Popular Products, has created a joint venture with Stoke-based Dee Set in a bid to boost market share.
She said: “The investment means we can expand the business from a logistics perspective, develop more exciting products and grow in the gift market place.
“We’re really excited about working with Dee Set and look forward to developing additional innovative products.”
Sue started Crazy Popular Products out of her previous business, The Natural Wheat Bag Company Ltd, which was formed in 1996.
Crazy Popular Products’ bags are scented with a range of fragrances and are designed to be incorporated into a variety of products, including cuddly characters, pillows and eye masks.
The company has acquired licences for two brands, Born to Shop and Withit, which Sue is looking forward to developing.
Crazy Popular Products sells online in addition to supplying high street retailers, supermarkets, chemists, garden centres, mail order and a variety of independent gift shops and health food stores.