A COMPANY designing and making exhibition stands has completed a jumbo project.
Bradley-based DMN Display Maintenance Ltd was asked to build a 40ft float for designer outlet group McArthur Glen.
The retailer includes an elephant in its logo – so the float had to be built to carry a 16ft, six-tonne brass elephant. The completed exhibition is embarking on a 40-day tour of McArthur Glen centres across Europe.
The tour starts in Swindon and will end in Rome, where the company is opening a new plaza. The brass elephant will form the centrepiece of the site.
Mark Lamont, account director for DMN, said the project had been lots of hard work.
“We were given just 10 days to design and build the float, so that it would be ready for McArthur Glen’s annual conference at London Zoo.”
The float, which is decorated with specially-designed side panels and four large flags, features several big packing cases to illustrate the fact that the elephant is going on its holidays.
DMN, which was formed more than 40 years ago, designs and makes exhibition stands and materials and carries out retail interior design and shopfitting for clients in the UK, mainland Europe, the USA and Asia.
DMN began by providing point-of-sale material for the carpet trade, but quickly developed to cover a larger range of services. It has also invested in the latest graphic design packages and digital printing.
Projects have ranged from promoting the Hawk aircraft for BAE Systems to Dunlopillo’s bedding. Other clients include bus and rail group Arriva, carpet manufacturer Axminster and Huddersfield-based Direct Golf UK.