It’s important to project the right image in business,
But while much emphasis is placed on helping women look and feel great, less effort has gone into getting the men properly “suited and booted”.
Huddersfield image consultant and life coach Jacqui Cooper has joined forces with Scott Hufton, of tailoring business Owen Scott, and Steve Taylor, of Taylor Hughes Hairdressing, to help blokes in the boardroom or on the road selling to project a businesslike image and feel confident about the way they look.
Said Jacqui: “The service was born after I identified a gap in the market in 2012 for bespoke image consultancy for men.
“I brought together two of Yorkshire’s finest image professionals to combine their specialist skills in hair design and bespoke tailoring to help the region’s men develop a style that suits their personality, lifestyle and pocket.
“Everything is geared towards personal advice and solutions.”
She said: “It’s not just about buying a great suit – it’s about looking great in a great suit. This is where my knowledge of colour analysis, styling personality and build make the difference.
“Once a client understands how much better they look due to the correct colour and cut of clothing, they will continue to make the right clothing choices and be comfortable and confident in their signature look.”
While not neglecting her image services for women, Jacqui said a different approach was needed with male clients.
She said: “Women generally enjoy the whole experience of shopping and will do so far more regularly than men. Women often do the buying for their partner – but what if he is single or separated, widowed or divorced?”
Jacqui, based at Berry Brow, said colour was an important element of the service.
Wearing the wrong colours could project a cold image or create shadows on someone’s face while the right colours could create a warmer look.
She said: “Our market is anyone who wears clothes!
“It is all about creating the right impression.
“If someone turns up to a job interview or appointment in scruffy shoes and clothes people will make a judgement about that person and question things like their self-respect, commitment and reliability.
“It has an impact on all aspects of their life.”
To follow us on Twitter click here