CAKEMAKER Allison Whitmarsh (pictured right) has already got a vote of support from entrepreneur Deborah Meaden.
Now Colne Valley MP Jason McCartney (also pictured) has congratulated Allison on her success in secured £50,000 of investment from the Dragon’s Den panellist.
The Conservative MP visited Allison’s company ProperMaid to find out more about the firm’s success, tour its premises at Heritage Exchange, Lindley – and sample some of its quirky cakes.
Allison landed the deal with Deborah in a festive edition of BBC’s Dragons’ Den late last year.
Deborah, who has admitted to not having cooked a meal for herself in 28 years, invested the sum in return for a 25% slice of the cake firm.
ProperMaid’s “traditional cakes with a twist” so intrigued the TV Dragons that two of them ended up battling over the investment before Allison, a former dinner lady, chose to accept Deborah’s offer of investment.
Allison and her creative team have made a name for themselves with their out-of-the-ordinary home-baked cakes and loaves. Flavours have included Courgette and Lime, Beetroot and Chocolate, Liquorice, Dandelion and Burdock – which won a Gold Star at the 2012 Great Taste Awards – and Chocolate Chilli and Fudge.
ProperMaid was named New Business of the Year in the 2008 Examiner Business Awards – the first of several accolades.
