Food fans celebrated the first anniversary of a sponsorship deal at Huddersfield’s premier sporting venue.
Beer and cider business Heineken marked 12 months sponsoring the John Smith’s Stadium with a celebratory dinner.
Since partnering with the stadium, Heineken’s relationship with Huddersfield has gone from strength to strength. Most recently, the company sponsored this summer’s Huddersfield Food and Drink Festival – one of the largest free food festivals in the North.
The dinner, held in the stadium’s newly-refurbished Revell Ward Suite, was attended by many of the food and drink festival exhibitors, along with representatives of Heineken and friends of the stadium.
Guests were treated to food from around the world, prepared by Martin Russell, head chef at the stadium. The event included a Caribbean station hosted by Discovery Bay’s Barrington Douglas, while entertainment came from Kirklees Music School’s string quartet.
To mark the first birthday, Oliver Schofield, of Sugar Craft Creations, provided a one-off John Smith’s themed birthday cake, which was cut by Richard Sandland, regional sales director of Heineken, and Anthony Hegney, general manager of the Lindley Group at The John Smith’s Stadium.
Mr Hegney said: “We were delighted to celebrate our first birthday as The John Smith’s Stadium and our partnership with Heineken. Throughout this year, our relationship has continued to grow and has cemented our status as Huddersfield’s community stadium.”
Commenting on its sponsorship of the food and drink festival, he said: “The stadium has been part of Huddersfield’s community for almost 20 years and we wanted to show support for this prestigious event.
“Events like the festival help to put Huddersfield firmly on the map as a key destination in Yorkshire.”
