A PUBLICITY campaign on a sporting theme by Kirklees College has been highly commended in a national awards.
The college’s Get Real Results campaign proved a winner at the PR Week Awards.
The campaign, which was launched in October, 2010, based its theme on the college’s official education and training partnership status with Huddersfield Town.
Judges rated it above other high-profile campaigns such as the Olympic Delivery Authority’s campaign on constructing the Olympic Park for London 2012, Fishburn Hedges’ campaign on TV Licensing and NHS Bury’s Care about the Cost campaign.
The overall winner was Transport for London’s campaign on the capital’s cycle hire scheme.
The college campaign stretched much wider than the set of six photos used in all college promotions throughout 2010-11
The PR and marketing team aimed to raise awareness of the college and what it has to offer among the local community along with developing business opportunities was achieved through a number of methods.
The college was main shirt sponsor for Huddersfield Town, which meant that the logo gained unrivalled exposure in the local area and nationally.
Joint PR opportunities between the college and the football club included student work experiences and student performances at the club’s events and matches, joint business networking events and representations from high profile players at college awards and events.
Research commissioned earlier in the year showed that the awareness of the college and its curriculum offer had increased for all its target audiences.
Michael Bennett, head of PR and marketing at the college, said: “We knew this campaign would be worthwhile.
“The PR opportunities for the college have grown incredibly since this campaign begun and the integrated communications and events have raised the profile of what the college can offer to both school leavers and businesses.”